ENGLISH, Ind. (Aug. 17, 2021) — Representatives from Crawford County Tourism, Crawford County Economic Development, Radius Indiana and Discover Southern Indiana will hold a press event Wednesday, Aug. 18 at 10:30 a.m. at the Crawford County Welcome Center, 5935 S. State Road 66 in English. The group will discuss the county’s participation in a new cooperative advertising program created by the region’s tourism initiative, Discover Southern Indiana, which will provide $22,500 in funding to bolster tourism advertising.
Discover Southern Indiana is a regional tourism brand launched in 2019 by Radius Indiana, the eight-county economic development organization representing Crawford, Daviess, Dubois, Greene, Lawrence, Martin, Orange and Washington counties. Since its inception, Discover Southern Indiana has launched multiple advertising campaigns, outdoor ads and the region’s first Ice Cream Trail, which takes visitors on a 15-stop, region-wide tour of locally owned ice cream shops. Its new cooperative advertising program allows counties to receive matching funds of up to 150 percent to promote local attractions along with Discover Southern Indiana.
“We are delighted to have Crawford County join in our efforts to bring new visitors to our southern Indiana region,” said Jeff Quyle, president and CEO of Radius Indiana. “By working together to showcase our attractions, we are strengthening the tourism industry that is so important to our region, especially in Crawford County. Through the co-op advertising campaign, we will be able to expand our visibility and reach to cities and states and a new audience of visitors.
This program will allow Crawford County to attract more tourists by highlighting and promoting Crawford County’s already existing attractions through mixed media advertising. Tourism is the biggest industry in Crawford County and it is important to utilize tools that will help continue growth in that area. A portion of this contribution will support Discover Southern Indiana’s regional tourism efforts through the purchase of advertising in publications, digital and social media marketing, paid written stories, and sponsorship of regional promotion in travel agent conferences.
“As our economic development has consistently indicated, we will collaborate with any person or organization committed to prosperity in Crawford County,” said Michael Thissen, executive director of the Crawford County Economic Development Partnership. “Our long-term partnership with the Tourism Commission has paved the way for boosting our profile for visitors and potential investors. I am excited for the next steps and am grateful to our regional partner in Radius Indiana for this unique opportunity.”
“We are excited to continue our attempts to strengthen tourism in the county by partnering with Crawford County Economic Development and Radius Indiana to increase advertising and attract people from all over the state of Indiana and beyond,” added Mark Stevens, Crawford County Tourism Board President and County Councilman.
About Crawford County Tourism: Crawford County, IN is home to Marengo Caves, Cave Country Canoes, Patoka Lake, O’Bannon Woods State Park, Sycamore Springs, and many other popular attractions. For information on Crawford County attractions, events, and lodging, visit crawfordcountyindiana.com or contact us at 812-739-2246 or email@example.com. We Are Outdoor Recreation!
About Radius Indiana: Radius Indiana is a regional economic development partnership representing eight counties in Southern Indiana: Crawford, Daviess, Dubois, Greene, Lawrence, Martin, Orange, and Washington. Formed in 2009, Radius Indiana also serves as a point of contact in Indiana for Naval Support Activity Crane and leads regional collaboration by leveraging the diverse assets of the region to drive attraction, retention and expansion of business, thereby increasing employment and investment opportunities and quality of life within the region.
About Crawford County Economic Development Partnership: The Crawford County Economic Development Partnership (CCEDP) serves Crawford County Indiana to meet business, employment, and quality of place needs. The CCEDP is a collaborative organization to assist businesses, entrepreneurs, employment seekers, and quality of place initiatives to generate increased assessed value for the new generation economy. The CCEDP is committed to growing a prosperous Crawford County… together. Visit selectcrawfordcounty.com for more information or contact us at firstname.lastname@example.org or 812-739-4479.