Discover Southern Indiana – Tourism organization welcomes locals, visitors to participate in this sweet adventure across eight counties

BEDFORD, Ind. (July 21, 2022) — Discover Southern Indiana has launched its new Sweets and Treats
Trail, which invites locals and visitors to check out more than 25 participating businesses across the
region to receive special offers and earn prizes.

Consumers are encouraged to download the free Sweets and Treats Trail mobile passport by visiting
https://discoversouthernindiana.com/sweetsandtreatstrail/ and check-in to as many businesses as
possible. At each location, participants will be given a unique PIN code to enter into the passport and
track their progress. Participants will be eligible to win special prizes after checking in to various locations.
Prizes include a sticker after five check-ins, a branded ice cream scoop after 10 check-ins, and a branded
tote bag after 20 check-ins. Those who make it to all locations on the trail will receive a special treat from
one of the participating trail locations. All prizes will be mailed to winners.

“We have so many local businesses across our eight counties that offer some of the best desserts you
can get your hands on,” said Misty Weisensteiner, Chief Operating Officer of Discover Southern Indiana.
“The Sweets and Treats Trail is a fun way for both visitors and those who have lived in the area for their
entire lives to find a new favorite treat.”

Radius Indiana launched Discover Southern Indiana, making it the first region-wide tourism initiative of its
kind. Tourism is the region’s sixth-largest economic driver. The initiative bolsters the commercial interests
of the region by highlighting the opportunities, attractions and events for visitors traveling to Crawford,
Daviess, Dubois, Greene, Martin, Lawrence, Orange and Washington counties. Discover Southern
Indiana’s Sweets and Treats Trail, originally named the Ice Cream Trail, launched in 2020 and is returning
with even more delectable desserts.

For a full list of trail stops and to download your mobile passport, visit: https://discoversouthernindiana.com/sweetsandtreatstrail/.

About Discover Southern Indiana:
Headquartered in Bedford, IN, Discover Southern Indiana is a regional tourism initiative serving a total of
eight counties. The initiative aims to boost awareness of all that Southern Indiana has to offer, inviting
visitors and prospective residents to explore the charming spirit of the bustling region while indulging in
thrilling world-class experiences. Travelers have the opportunity to choose from a wide variety of
family-friendly, one-of-a-kind experiences, including five-star accommodations, Indiana’s finest State
Parks, prestigious golf courses, and much more. Your pleasant surprises await.